INNOVATION
The second step is where makers grow through exploration and discovery.
Makers move beyond foundational skills and begin embracing tools—especially digital and technology-enhanced ones—that expand what’s creatively possible. This stage reflects a shift from simply learning how to make to imagining new ways of making, opening the door to advanced techniques, personalized workflows, and elevated creative outcomes.
Photo Credit: generativeai.pub
Photo credit: AI based Interactive Design Assistant for Fashion ifdesign.com
Image created by Leti Ortiz using Midjourney.
Photo Credit: generativeai.pub
A digital innovation platform where makers use AI-driven tools to design, their projects before they begin.
Description
Joann DesignLab integrates AI-powered pattern generators, 3D visualization, and augmented-reality previews to help makers plan and personalize their projects digitally.
Mission Focus
The DesignLab reinforces Joann’s mission to empower makers with the resources they need, ensuring their creative drive never falters because every act of creation sparks the innovation that shapes tomorrow by merging
technology with artistry and innovation. Through AI-powered design tools, real-time visualization, and intuitive digital planning, the DesignLab gives creators the ability to experiment, refine, and customize their ideas.
Similar To
Canva, Adobe Express, Spoonflower Custom Design Studio
Differentiators
Unlike other digital design tools, Joann DesignLab connects directly to Joann’s product ecosystem—allowing makers to visualize, customize, and instantly source the exact materials they need, turning digital ideas into real, ready-to-create projects.
Image created by Leti Ortiz using Adobe Firefly and Adobe Photoshop.
Image created by Leti Ortiz using Adobe Firefly and Adobe Photoshop.
Image created by Leti Ortiz using Adobe Firefly and Adobe Photoshop.
Image created by Leti Ortiz using Adobe Firefly and Adobe Photoshop.
A line of tech-enhanced crafting tools designed to elevate precision, efficiency, and creative confidence.
Description
The Joann SmartTools Collection brings innovation to the maker’s workspace with Bluetooth-enabled cutting mats, digital measuring tapes, heat-sensitive rulers, and app-connected craft tools.
Mission Focus
The Joann SmartTools Collection reinforces Joann’s mission to empower makers with the resources they need, ensuring their creative drive never falters because every act of creation sparks the innovation that shapes tomorrow by integrating smart technology with traditional craftsmanship. These tools simplify complex steps, enhance precision, and provide real-time support, allowing makers to focus more fully on creativity rather than technical barriers.
Similar To
Cricut Smart Products, Glowforge Accessories, Brother ScanNCut Tools
Differentiators
Unlike other smart crafting tools, the Joann SmartTools Collection connects directly to Joann’s digital ecosystem—offering pattern syncing, project tracking, and personalized tool recommendations, transforming every workspace
into a connected creative studio.
Image created by Leti Ortiz using Adobe Firefly and Adobe Photoshop.
Image created by Leti Ortiz using Adobe Firefly.
Image created by Leti Ortiz using Adobe Firefly.
Image created by Leti Ortiz using Adobe Firefly and Adobe Photoshop.
A platform that lets makers design, learn, and personalize projects virtually and through augmented-reality tools.
Description
Virtual Maker Studio blends physical and virtual creativity, offering interactive classes and integrated augmented-reality design tools that let makers visualize and personalize their projects from anywhere.
Mission Focus
Virtual Maker Studio reinforces Joann’s mission to empower makers with the resources they need, ensuring their creative drive never falters because every act of creation sparks the innovation that shapes tomorrow. By connecting technology with artistry, it builds an inclusive digital community that inspires learning, experimentation, and shared creativity.
Similar To
MasterClass, Canva Community Hub, Michaels Online Classes
Differentiators
Unlike other digital learning platforms, Virtual Maker Studio centers on interactive making and real-world creation, not just passive learning. Through AR tools,
live collaboration, and user-driven challenges, Joann creates a dynamic space where digital inspiration directly fuels hands-on creativity.