DIGITAL INNOVATION

Digital Innovation

Digital Innovation represents the next phase of growth within the Joann ecosystem—where makers move beyond foundational learning and begin exploring advanced tools, emerging technologies, and new ways of creating. Rooted in the spirit of the original Innovative Independents category, this section spotlights platforms like the Joann DesignLab, the SmartTools Collection, and the Virtual Maker Studio, all designed to help makers experiment, imagine, and push creative boundaries.

Within the Community Impact Rings, Digital Innovation aligns with the stage where makers grow through exploration and discovery. It reflects a shift from basic skill-building to empowered, technology-enhanced creativity. By engaging with digital tools, makers expand what’s possible—opening doors to new techniques, personalized workflows, and elevated creative outcomes.

This section invites makers to embrace the future of crafting by blending artistry with innovation, transforming traditional making into a dynamic, forward-thinking experience.